MEDIA REVIEWS - December 16-23, 2011

I kind of like the concept of emotional alpha, offered by a column in this issue of Financial Advisor magazine. In fact, I can envision other alphas: the added peace of mind you would provide, the enhanced possibilities of life, an alpha related to a higher savings rate--perhaps someday we'll have a way of measuring all these things.

Meanwhile, Roy Diliberto offers a reminder that we need to constantly be aware of trends, which usually force the advisory firm to provide ever-more-comprehensive and better service and expertise. Static equals losing market share and maybe your business as well. And Scott MacKillop offers a similar message relevant to the investment markets; a lot of times we assume that something is true without carefully examining the assumptions behind it. The more we learn, the more we have to evolve.