Something nobody ever seems to notice about the Journal is that it is clearly not advertiser-supported; it relies almost completely on subscription fees to turn a profit. This month is an interesting case-in-point: eight sold advertising pages (the rest are in-house ads inserted by the FPA, which generate no revenue), and one of those pages, from IMCA, is probably a trade-off for an FPA ad in IMCA's publication.
There are two highlights in this issue. The first is Baylor profession Bill Reichenstein's rebuttal of an article that never should have gotten past the Journal's screening process in the first place, and ought now to be retracted. Reichenstein totally debunks the article, but of course that doesn't matter because in sales situations, aggressive insurance agents will direct the prospect's attention to the original article and not bother with the debunking part.
The other highlight is Wade Pfau's introduction of a sustainable savings rate during the accumulation phase of a client's financial life--rather than the usual focus on the sustainable withdrawal rate after the fact. It makes for very interesting reading.
[Read more »]